10Life Financial Limited
Enquiries: enquiries@10life.com
Hotline: (852) 3705 1599
Address: 16/F Greatmany Centre, 109-115 Queen’s Road East, Wan Chai, Hong Kong
Talk to 10Life on WeChat
Right Insurance. Fair Payout.
Bring Fair Insurance to Life.
Insurance can be the most complex financial product. We strive to make insurance simple and easy to understand, so consumers can be treated fairly and get the best coverage when they buy and claim.
Dennis Lun
10Life Founder and Group CEO
Everyone deserves a 10/10 Life
10Life advocates against...
01
Products with
hidden clauses
02
Dishonest
sales tactics
03
Unreasonable
claim rejections
10Life strives to eliminate unfair insurance
Increase Insurance Transparency
Pioneering insurance product ratings in Hong Kong; revealing hidden clauses and promoting insurance companies to improve their products
Say No to Hard Sell
10Life’s insurance advisors are professionally trained to ensure all recommendations will always be in the customer's best interests
Independent Claims Team
Claims ambassadors focussed on getting fair claims for the customer
Milestones since 2017
2025
- Broker service sales have grown over 299% year-on-year
- Accumulated 250+ Google 5-star reviews
- 10Life Co-founder and Chief Actuary, Iris, was named "2025 Actuary of the Year" by the Actuaries Institute
2024
- Hosted the first-ever 5-Star Insurance Awards Ceremony, leading the insurance industry toward fair insurance
- Up to 60 Hong Kong and mainland media interviews, with significant attention on insurer's fulfillment ratio
- Broker service sales have grown over 180% year-on-year
2023
- Exposed the inconsistent underwriting guidelines of insurance companies towards autism and ADHD children and advocated for the rights of these families
- Launched Travel and Home Insurance comparison
- Widely recognized as an outstanding insurance comparison platform and won several remarkable awards this year:
- The World's Digital Insurance Awards - Insurtech Innovation 2023 Global Winner
- FinTech Awards 2023 - Outstanding Insurance Comparison Platform
- 01 Parenting Awards 2023 - Favourite Parenting Insurance Comparison Platform
- 01 Good Living Brand & Service Awards 2023 - Popular Insurance Comparison Platform
- HKDA Brand Design Awards 2023 - Excellence in Best Innovativeness Award
2022
- Launched advisory service to provide one-stop insurance comparison, diagnosis, and claim services
- Revealed the vague coverage provisions of breast reconstruction in VHIS; led to revision by several insurance companies to include relevant surgeries into coverage
- “Service Provider of the Year” by Asia Insurance Review
- “Outstanding Insurance Comparison Platform” by ET Net
2021
- Raised $5 million USD Pre-A Series funding from local conglomerate
- Over 5 million accumulated users
2020
- Exposed gaps in VHIS, successfully raising the Food and Health Bureau's awareness to extend VHIS coverage to non-clinical cancer treatments (oral target therapy)
2019
- Raised $3 million USD of seed funding from Japan-listed company and Southeast Asian investors
2018
- Hong Kong ICT Awards FinTech Award (Banking, Insurance & Capital Market) Certificate of Merit
- “Outstanding Insurance Information Online Platform” by ET Net
2017
- 10Life is founded
- “Outstanding Insurance Product Decoder” by ET Net
Our Team
Our team of actuaries, data scientists, insurance advisors, medical and legal consultants apply professional knowledge to analyse insurance products from multiple angles. We strive to put consumers first so they can understand and get the right insurance.
Our Founders
Dennis Lun
10Life Founder and Group CEO
Graduated from the Wharton School of Business (MBA), Dennis possesses 20+ years of investment banking, strategy and insurance experience. He is responsible for using big data and technology to create the next generation insurance experience, enhance profitability and reduce cost. He has worked in the US, Greater China, India and SE Asia leading teams of over 200 people.
Thomson Ho
10Life Co-founder and Head of Business Development
Thomson has over 15 years experience with large insurers across various functions including corporate strategy, data analytics, claims system and digital sales development. He leads the technology and business development at 10Life with a mission to increase the quality and efficiency for insurers and consultants to service the customers.
Iris Lun
10Life Co-founder and Chief Actuary
Iris is a renowned actuary with over 20 years in the profession with leadership and board roles across multi-national insurance institutions. She has been named the recipient of the prestigious 2025 Actuary of the Year award by the Actuaries Institute. She leads the actuarial team at 10Life on research, product analytics and rating models. Her mission is to make insurance fair and transparent for consumers.
Chris Pun
10Life Co-founder and Chief Marketing Officer
Graduated with a degree in Journalism and Communication, Chris has over 15 years experience in branding, editorial and digital marketing in consumer products and tourism. She is responsible for making complex insurance information interesting and easy to understand. Her goal is to make 10Life into the leading brand for buying insurance.
Our Advisors
Christine Koo
Christine Koo is the principal partner of a law firm in Hong Kong. She has over 30 years of experience gained from government and private sectors in Hong Kong and overseas. She had been the General Counsel of an international insurance group for over 10 years.
Rajesh Sethi
Rajesh has had CEO-roles for over 15 years across insurance companies in Hong Kong, Thailand and most recently the UAE. He also had broad experience across investment banking and strategy. He is passionate about digital transformation and insurtech innovation.
